Amid the chaos of social mia, it’s becoming clear how partial truths and blatant lies find fertile ground. I watch with concern as these distort “truths” gain acceptance, fueling hatr and reinforcing bias views. In this bleak landscape, where social mia misinformation has become rife, nuances fade, and online life becomes a dark, polariz landscape of black and white. How can we, as digital marketers, challenge this trend and preserve the richness of the shades of gray in an increasingly divid world rul by fake news?

Given this challenging landscape, there is an urgent ne to establish a code of ethics to guide our actions in the world of digital marketing, a field that often operates in a poorly regulat environment. This code of ethics should not only serve as a moral beacon in a sea of ​​misinformation and polarization, but also as a firm commitment to truth, integrity, and inclusion in our online marketing practices and strategies. How can we adopt this code of digital ethics and work together to build a more transparent, equitable, and respectful online environment.

Disinformation and Digital Ethics: The Role of Marketing in the Current Era – Image Source: DALL·E 3

Did you know that approximately 5 trillion pieces of content are upload to YouTube every day? That’s equivalent to about 300 hours of video per minute. Does that seem like a lot to you? This data was obtain in 2022, so the figures may even be higher, as it indicates that the number of users is increasing. 

SEO (Search Engine Optimization) is most famous for its application on Google and websites, but that doesn’t mean it can’t be appli to other platforms and/or social networks, such as Facebook, Instagram, TikTok, and YouTube. Specifically, YouTube is the company with the most traffic after Google itself, standing out for its wide variety of multimia content. 

In this article, I’ll share with you the top tips for SEO for YouTube , its importance, and how you can increase the visibility and ranking of your content in 2024. 

Fountain:Copilot AI

What is SEO for YouTube?

SEO for YouTube refers to the strategies and techniques us to optimize the content of videos and channels on the platform to improve their visibility and ranking in search results.

At some point, you ne to understand that SEO for YouTube, for practical purposes, works the same way as it does for Google . The idea is that you can tailor your content to be more easily discover by users when they search on YouTube and other search engines.

On the opposite side of the SEO goal (which is to boost the organic appearance of your content) are ads, which can be paid for. If you’d like to learn more about this, I invite you to visit our article on how to create and optimize your video ads on YouTube Ads in 2024 .

The importance of SEO on YouTube

I can tell you that SEO for YouTube is necessary for your videos and channel to grow , boosting your viewership and subscriber count. However, I remind you that all of this won’t be possible if you don’t focus on optimizing your video content, targeting a specific audience, and helping them stand out on a platform saturat with content. 

Differences between SEO for Google and SEO for YouTube

The truth is, there aren’t many differences between SEO for YouTube or Google , since YouTube belongs to Google, and many of Google’s search results come from the same platform. However, it’s worth clarifying that, within the details, there are some differences that separate it from, for example, a regular website: 

• Focus on visual content : While traditional SEO focuses on text and links, YouTube SEO focuses on visual and multimia elements, such as videos, thumbnails, and video-relat metadata.

• Optimizing Video-Specific Metadata : While basic SEO principles, such as keyword research and content optimization, apply to both Google and YouTube, SEO for YouTube involves optimizing video-specific metadata. Examples of this include titles, descriptions, and tags, in a way that is both appealing to viewers and relevant to YouTube’s recommendation algorithms.

Basic principles of SEO on YouTube

The SEO you can apply to your YouTube channel has several key elements to improve the visibility and performance of your videos, which I’ll share with you below: 

Attractive and optimiz titles

Video titles should be engaging, descriptive, and optimiz with relevant keywords. They should capture the viewer’s attention and clearly convey the video’s content. 

Sensational or misleading titles tend to attract a little more attention, but in my experience, I would recommend against them, as it can negatively impact user engagement with your content, which is highly valu by the platform. 

Example of attractive and optimiz titles for YouTube

Detail descriptions and keywords

Video descriptions give you the opportunity to provide more context about the content and improve SEO. They should be detail, informative , and contain key keywords that help search algorithms understand what the video is about, especially those contain in the title. 

In this case, I recommend adding links, calls to action, or useful resources in this sector, but for SEO purposes (for example, establishing a link building strategy ). If you want to write or leave a link that you ne the public to see, in my experience, a featur comment works best. 

Example of detail descriptions and relat keywords for YouTube SEO

The art of selecting relevant tags

Tags are keywords or phrases that help categorize and organize content on YouTube. It’s important to select relevant and specific tags that accurately describe the video’s content; again, they should be at least the tags contain in the title and meta description  .

Example of relevant tags in a YouTube SEO strategy

SEO tip 1 : A common practice I use is to repeat a keyword three times in the title, meta description, and tags. This way, the algorithm will interpret the keyword’s importance to your video. Do this with a maximum of three or four keywords. 

Tomas Ivaldi , Copywriter at MD Digital Marketing

SEO tip 2 : See that tag section I highlight in the image? SPOILER ! It’s not native to YouTube; it’s thanks to the YouTube Tags extension . I’ll explain it in more depth when we get to the tools I recommend. 

Tomas Ivaldi , Copywriter at MD Digital Marketing

Advanc SEO Strategies for YouTubers

To help you take your YouTube SEO to the next level , I’ll share the following advanc SEO strategies for your channel: 

Competitor Analysis on YouTube

Conducting a thorough competitor analysis on YouTube will give you valuable insights into what’s working in your specific niche (for example, what type of sports car to review if your channel is about racing cars) and what strategies other successful creators are using. 

But it doesn’t end there. As a YouTuber, your work extends to analyzing and researching which videos are making a positive impact on your audience, including titles, descriptions, tags , and more. By better understanding the competitive landscape, you’ll be able to identify opportunities to differentiate yourself and improve your content strategy.

Example of competitor analysis on YouTube

Using YouTube Shorts for viral content

Do you see the vertical videos at the bottom of the previous image? They’re call YouTube Shorts . It’s well known that this type of content start out as non-monetizable, but today it is, but that’s not its true importance. The important thing about these types of content is that they’re much more spontaneous, and I recommend using them to cover short, snappy topics. 

Until recently, several content creators us them to upload short snippets of their videos already on the platform. But be careful! YouTube now penalizes duplicate content , so I (personally) no longer recommend this. 

Optimizing content for search intent

Going back a little further to SEO, it’s crucial that you create content that addresses user search intent . This involves understanding what type of information users are looking for when they search on YouTube and ensuring your content meets those nes and urgencies. 

This includes creating tutorials, product reviews, step-by-step guides, and other types of content that directly address viewers’ questions or issues. 

Link and collaboration strategies

Make friends with your competitors! If you can create collaborative videos with other creators, you’ll be able to position videos that another audience will discover (especially if the other content creator has more subscribers). This will help you build links and backlinks to increase your authority and visibility. 

Let’s work together.

Contact us

CONTACTANOS

Essential tools for SEO on YouTube

To help you increase the efficiency of your channel and reach more people, you can use some important tools to analyze keywords, track performance, and optimize your content, as well as analyze your competitors. Below, I share some of the ones I most recommend: 

Keyword analysis tools

When it comes to keyword analysis , I can tell you that these are some of the best tools : 

• Ahrefs : While primarily known for its website SEO analysis, it also offers YouTube-specific features. It allows you to conduct keyword research to find relevant terms with significant search volume and analyze the competitiveness of the keywords you find. 

• SEMrush : This is another comprehensive SEO tool that offers YouTube-specific features . With this plugin, you can conduct keyword research, track keyword performance, and analyze your competition.

• VidIQ : This platform has both a free and paid version (I’ve us it a lot, even for free), and I can say it really works well for finding and analyzing the difficulty and competition of keywords and long-tail keywords to rank for a wide variety of search terms. It also provides a dashboard to the right of the main search bar, showing clicks per hour, per day, and per week, among other values. 

Performance tracking platforms

Some of the platforms that allow you to perform analytical tracking on your channel data are: 

• YouTube Analytics : This is YouTube’s own analytics tool, which provides you with valuable data on the performance of your videos and channel. You can see metrics such as views, watch time, subscribers, and much more. This helps you understand what type of content resonates best with your audience and how to improve your content and SEO strategy.

• Social Blade : This is a very good complementary platform that, while I didn’t have the chance to test, I can confirm its worth bas on multiple reviews I’ve seen. It offers detail statistics on YouTube channels, including revenue estimates, daily views, subscribers, and rankings. It can be useful for monitoring your channel’s growth and comparing it to others in your niche.

In this section, I’ll take a second to tell you that I don’t recommend anything other than the analytics that YouTube allows you to use. I’m not saying Social Blade is bad—far from it, it’s a great tool—but no one can better expose your channel’s data than the very platform you’re trying to decipher. 

Resources for content optimization

Some of the resources and extensions I recommend using for your YouTube channel are:

• VidIQ : I swear I’m not a spy sent by this extension! But beyond all the jokes, this is a very useful tool that provides you with keyword analysis, performance tracking, tag suggestions, and much more to optimize your videos and increase their visibility on YouTube. 

• TubeBuddy : Very similar to VidIQ (in fact, it’s its competitor ), it offers everything the other site offers, but with a different interface, naturally. I’ve had the chance to use it, and it’s very good. It includes keyword analysis, ranking tracking, tag and description optimization, and A/B thumbnail testing. It’s useful for improving the SEO and visibility of your videos.

• YouTube Tags : I mention this extension earlier, remember it? It’s useful for viewing at a glance the tags beneath a video (between the title and description). It lets you see where your video ranks for a specific search criterion.

Common SEO Mistakes for YouTube and How to Avoid Them 

SEO isn’t a path of victories or immiate success ; you’ll make mistakes along the way. I’ve lost several channels due to poor performance and penalties for content mistakes. You learn from your mistakes, and that’s why I can recommend: 

Not doing proper keyword research

Not researching keywords for your videos is a huge mistake. It’s best to use tools like Ahrefs, SEMrush, Google Keyword Planner, or VidIQ to find and use them, or keywords us by your competitors. 

Not optimizing titles, descriptions, and tags

Failing to properly optimize these key elements can make your videos less visible in YouTube search results. Be sure to include key keywords in your titles, descriptions, and tags, and make them descriptive and engaging for viewers.

Ignoring the quality of the content

It’s also not ideal to focus solely on SEO without paying attention to content quality, as this can result in poor audience retention and engagement. 

Maintaining an inconsistent publishing strategy

Posting inconsistently can negatively impact your audience’s engagement and the visibility of your videos. One solution is to create a posting schule, for example: Mondays, Wnesdays, and Fridays for regular channel videos; and Tuesdays and Thursdays for shorts, etc. 

Do not promote videos on other platforms

Limiting yourself to promoting videos only on YouTube can limit their reach and visibility. The solution to this is to create social mia platforms that function as “satellites” that extend your reach to other users. This way, you’ll reach much broader audiences. 

Always maintain the same posture

YouTube constantly modifies its algorithms, meaning the way it generates content has certain periods of stability, before changing later. This is because users’ tastes and nes change. 

Clickbait Abuse : Free Beer!

I’m sorry to say there isn’t one, but that deception is often similar to what many video thumbnails or titles convey. A little sensationalism is fine, but it’s important not to overdo it, because users will soon leave. 

Conclusions and next steps in your YouTube SEO strategy

Was this article helpful? I understand that establishing an SEO strategy for YouTube isn’t easy; it requires a lot of time, patience, and the ability to generate audiovisual content, which, personally, I consider to be one of the most complex and complex tasks to achieve. 

An infographic is a type of visual resource that serves to communicate information through graphic elements, text, images, and data visualizations.

Sometimes words aren’t enough to explain an idea . It’s incribly frustrating. Especially when you know that idea is the key to boosting a client’s sales and maximizing the benefits of digital marketing . Or when you know that idea is something others ne to know, but they just can’t wrap their heads around it.

Truly: pure frustration. Now, there is an effective way to leave frustration behind . And I’m not talking about months of therapy, but something much simpler .

Do you want to communicate your ideas precisely? Do you want to produce graphic pieces for your clients that present everything they ne to know about your business or company in a friendly, creative, and concise way? Do you want to send newsletters that people won’t be able to stop reading? Do you want, above all, to save yourself from stressful moments ? Reader, meet infographics . Welcome to the great relationship of your life. 

Keep reading to learn more about what an infographic is and how to create one . Plus, in this article, you’ll find examples of creative infographics, tips for creating them, and more!

The infographic expos

In a century where things are moving at a rapid pace, we ne to know everything and learn it now. And infographics are one way to achieve this. 

As I mention earlier, an infographic is a type of visual resource us to communicate information through graphic elements. Thus, they’re great for making presentations , newsletters , graphing processes , creating timelines , interactive maps , and more.

Infographics aim to capture the user’s attention and condense information so it can be easily, quickly, and effectively incorporat. Each part forms a whole that can only be understood as a whole . The content is present in a structur manner, both through text and graphic elements.

That is, infographics should ” tell a story “ in a coherent, clear, and precise manner. This makes the information easier to internalize and makes them an ideal resource to include in your communication plans .

One of our clients, for example, ne a way to communicate the stages involv in the blockchain software development process. Our proposal was to condense the information into an infographic and strategically distribute it . This way, potential clients could get a better idea of ​​the development process and what each stage entails. Below, we share the final result of this infographic:

Example of process infographic – Source:MD Digital Marketing

Types of infographics and their uses

There are no limits to the content you can display in an infographic. However, not all information is convey equally well in the same way. That’s why there are different types of infographics , design to present specific content.

To create them, you can use tools like Canva , which offers multiple features for designing professional infographics . Among them, the Remove Background tool stands out , allowing you to easily remove the background from any image to achieve cleaner, more attractive compositions. This feature is free and useful not only for infographics but also for other creative projects. If you want to learn more about the different types of infographics and how to use Canva to create them, keep reading.

Let’s work together.

Contact us

CONTACTANOS

Informative infographic

They don’t usually contain a lot of statistical data, but they do contain more text than other types of infographics. They’re generally us as an ucational resource , to explain events and news to the user, or to raise awareness about certain issues. 

In the business world, they serve to raise awareness of a brand and to promote products and services . After all, you can’t want something you don’t know exists. This is also a good way to differentiate yourself from your competition . At least for me, when I make a purchase or hire a service, I ne to know exactly what I’m getting. And an infographic is undoubtly a more practical and attractive mium than others for finding that information.

Comparative infographic

It allows you to visually and directly contrast two or more elements . Processes, events, objects, people, concepts, forms of government… you name it! Comparative infographics ne to be a little more structur . Therefore, it’s common for relat data to be separat into sections . They also often feature patterns of shape, images, typography, or color that make it clear what is being compar and the result of the comparison.

Dynamic infographics

It has the potential to be one of the most creative infographics available, as it combines audio and animation elements , among others, into the design. It’s ideal for explaining processes and changes over time. There are two types:

• Interactive : These include multimia elements (pop-ups, questions, audio and video players, GIFs) that allow the user to actively “discover” the content.
• Animat graphics : The animation develops automatically, without user intervention.

Outreach infographic

What differentiates this type of infographic from others is the type of documentation behind it and the data it presents. These are of a scientific or academic nature. For example, the results of a research project or the systems of the human body. Although it incorporates technical terms , this way of presenting scientific information is much more ucational and user-friendly.

MD Tip : It’s essential to clearly identify citations and references . After all, they’re what will give your work legitimacy within the scientific field.

Process infographic

They are primarily us in the business world , as they allow for the visualization of processes (abstract or not), events, and activities, dividing them into stages . However, their fields of application don’t end there. They can be us, for example, to show the production process of an object on social mia and enhance its value while promoting it. They can also be us to illustrate the correct way to use a product in an entertaining and easy-to-understand way, among other options.

Chronological infographic

It’s us to graph evolutionary processes , the trajectory of a company, or the history of a family. The content in this type of infographic is organiz by date .

How to Make an Infographic: Step by Step

An infographic is made in three stages: data, design and layout .

Step 1: Planning and data collection

Every trilogy has an introductory section , and the infographic trilogy is no exception. Therefore, to create an infographic, you’ll ne to:

1. Define the topic or issue you want to address. Establish your key points . In the dynamic infographic example below, you’ll see that the information is divid into different aspects of the main topic: a) Countries without access to soap and water. b) The desir goal (soap and water in every home).
2. Select a target audience . Bas on this, analyze which mia the infographic can be us through and what style it should have. For example, an informative infographic gear toward people concern about their future careers (like the one below) doesn’t use bright colors and has a simple design.
3. Gather specific data . Summarize it , using the key points of the topic as a reference. In the dynamic infographic example we include, only data that allows us to address the key points are present.
4. Structure the information in an order that can be translat into the design. For example, in a chronological infographic, the content is organiz along a timeline . For example, in the chronological infographic we prepar for our client, which you’ll see below, we organiz the information according to the stages of the blockchain software development process.

Example of process infographic

Step 2: Visual design and recommend tools

Design is key to creating creative infographics . Since the success of an infographic depends on capturing—and retaining—the user’s attention, it’s crucial . A good design not only captures attention, it also ensures the user interprets the information the way you intend.

If you don’t have the time or resources to create a well-design infographic, you may want to go another route . Which one do we recommend? If your budget allows, opt for the services of an agency dicat entirely to the task (like MD Marketing Digital). This will also cover issues relat to content and dissemination and save you a significant amount of stress.

However, if you’re determin to put your design skills to the test, there are a few points to keep in mind .

• In infographics, the design should support the structure of the content and highlight the intend message. The dynamic infographic example below presents regional data. Therefore, it includes a map of the area analyz, highlighting the corresponding regions. The other graphic elements includ are consistent with its theme . 
• It’s important that everything in your infographic makes sense . Don’t randomly select the colors or fonts you use. Additionally, the information should be structur logically so that it “tells a story.” To achieve this, it often helps to use patterns in shapes, colors, or sizes. 
• Don’t forget to check that all the elements you include are properly align with each other! From personal experience, I can say that figuring this out is sometimes harder than I’d like to admit.
• Finally, make sure everything is in its proper proportions . There have been many times when, in an attempt to be creative, I’ve creat illegible infographics, saturat with graphic elements. The solution? Working with a team of outspoken  professionals who specialize in helping you improve.

On the other hand, if you’re a DIY enthusiast (albeit in moderation), you’re probably wondering if it’s possible to create creative infographics with pre-design templates . Yes, but it’s important to know that originality is a big part of an infographic’s success. Therefore, you can leave your mark on them with the use of color, typography, images, and other resources. 

Where can you find templates for your infographics? Design programs and apps (Canva, Genially, and Infogram are some of them). Many of them have somewhat limit free plans and paid plans, with more templates to choose from and tools to apply.

Of course, with a paid plan, you don’t also acquire the skills to use it. These come with study and, above all, practice … Which brings us back to the advice of hiring a digital marketing agency . Not only will you get a creative infographic that goes beyond templates, but you’ll also save yourself the work of putting it together , distributing it, and monitoring its results… And all of that never hurts.

Step 3: Publication and distribution

One of the great advantages of infographics is their ease of distribution . Depending on your goals, you can publish them on your social mia , distribute them as newsletters , post them on your business page , on Pinterest , or in an infographic directory . If you’re old-school, you can always print them and distribute them as flyers (there’s always a nephew looking for a job like that). 

However, reaching your potential customers requires more than just distributing infographics everywhere: strategy is key . But not all of us have the resources to define the path an infographic nes to follow, the mia to use, or when to send it. Just think: Are you really ready for more headaches after finishing that infographic that caus you so much suffering?

That’s why it’s always a good idea to hire a team of professionals to handle the logistics of your product distribution. Professionals like those of us at MD Marketing Digital (admit it: you didn’t end up here by chance. Don’t resist, we’re the help you’re looking for! ). 

Examples of creative infographics

Infographics teach us that learning depends heavily on the visual. So, to help you understand what an infographic looks like, here are some examples of creative infographics .

Informative infographic example 

In this informative infographic example, the topic is post-coronavirus pandemic changes in work. The changes are divid into categories (digitalization, employability, training, etc.), and both the graphic elements (a grid) and the color scheme structure the content . Although it contains more text than the other examples, it is present in short sections, which include representative  illustrations .

MD Tips: As you can see, using colors within the same tonal range makes your work very pleasing to the eye. If, in addition, that range is align with your brand ‘s , this will strengthen its presence in the minds of users of your informative infographics. Finally, don’t forget to include references to your sources (something this example lacks).

Example of informative infographic – Source:Infographics in Spanish

Creative comparative infographic example

Running out of excuses for not drinking water has never been easier than with this comparative infographic. In this example, seven types of beverages are compar in nine points , to evaluate their harmfulness or health benefits. How is this evaluat? Through color circles assign to each point. These can be blue, yellow, and r ; respectively, they mean “great,” “neither good nor bad,” and “bad . “

Thanks to this method, the comparison is quick and easy. Not much data is includ , except for the number of calories per 100 ml of beverage. There are also a couple of footnotes to supplement the information provid.

MD Tip : Using a color code is a highly recommend strategy, as it allows you to eliminate text. This will make your infographic more dynamic and easier to read . And, in this case, it makes it so that just by looking at it, you’ll know that the meme cats were right: you have to take awita .

Creative comparative infographic example – Source:Prokey Drinks

Example of dynamic infographics

This example of a dynamic UNICEF infographic on access to water in Africa shows how infographics are ideal for raising awareness about social issues. It’s not interactive, but rather features moving graphics that highlight the information.

This helps the user focus their attention successively on different parts of the infographic. It also combines informative infographics with geographic ones, as it features a map among its visual elements.

MD Tip : When downloading your dynamic infographic, make sure it’s in video or GIF format to preserve the animation. Using the correct format will prevent your project from breaking or losing quality.

Example of dynamic infographics – Source:Prolancer

Common mistakes in creating infographics and how to avoid them

No one, not even a professional, is immune to mistakes when creating an infographic. The trick is knowing how to recognize them so you can correct them in time. 

• A fairly common mistake (and I speak from experience) is including too much text . A good trick to avoid this is to condense the information into no more than 10 key points and explain each one in a maximum of 30 words .
• Another content mistake is not citing your sources . This makes your work less legitimate. To incorporate the necessary references, it’s best to use a citation template , such as APA or Vancouver. It’s a good idea to include links to your sources if you’re looking to distribute your infographic online.
• A third mistake is clutter content . As you’ve probably already read, “telling stories” with infographics helps users retain information . To avoid or correct this problem, it helps me identify a main question that your infographic should be able to answer. Once I have that, I break it down into a series of questions (maximum 10) that allow me to answer it gradually.
• When it comes to design, a common mistake is not having a focal point that organizes the reading. Review the creative infographic examples above: the first thing you notice are the titles, written in larger font and in a strategic position . This way, they attract your attention so you can interpret the rest of the information from them. To correct this error, you only ne to highlight what’s crucial in your work. You can do this with font, size, and color, or through positioning (the top left corner —we start reading there—and the center are both convenient). It seems easy, but it only becomes so with practice.
• A design error is also an inconsistency between the theme and the design . This not only causes the infographic to lose authority, but can also be harmful to its users. How do I usually fix this? By carefully planning what I want to do, bas on the resources I have on hand and having research the topic. Does it take time? Yes, but that’s the price you have to pay for good work.
• The last of the common design mistakes is falling into a cliché . Why does it matter to avoid or correct it? Because the most creative infographics are often the most effective . How to fix it? Spend a lot of time polishing the design… Or hire a team of professionals with the time, resources, and practice to think outside the box .

Let’s work together.

Contact us

CONTACTANOS

Tools and resources to create impactful infographics

Do-it-yourself fanatic? You’ll be happy to know there are many online tools , both paid and free, for designing infographics that make your mark. Our recommendations are:

• Canva : The old standby for non-designers who ne to design. In my experience, it’s quite intuitive to use . The only problem I find is that it seems like the graphic elements you really ne are always in the paid version .
• Infogram : Offers thousands of examples to inspire you and templates tailor to your brand or company. It adapts to a variety of objectives , from marketing and business to ucation and nonprofit organizations.
• Venngage : Lets you share your infographics . In my experience, their free version is somewhat limit , but it’s worth it. Plus, you can find some great examples of creative infographics on the site.
• Data Wrapper : This is an ideal tool to incorporate into your interactive infographics. It lets you represent data in charts, spreadsheets, and maps! You can export your creations in PNG, SVG, and PDF, which is incribly practical. 
• Piktochart : I’m not a huge fan of AI , but for those who are, this program is a great way to incorporate it into infographic creation. It also offers templates for various types of infographics. However, with its free version, you can only use it up to 10 times per month. 
• Visme : A virtual itor specializing in creative infographics . It also allows you to create templates bas on your brand identity . Any additional benefits? Yes: it offers online courses to learn how to maximize its potential.
• Genially : Fantastic for including interactive and animat elements in your infographics. However, its free version has one major drawback : it lets you view your creations, but not download them or view them offline. This makes it the least recommend of our recommendations.

Let’s work together.

Contact us

CONTACTANOS

Conclusions

Of the many graphic resources offer by new technologies, infographics are one of the most valuable . After all, they are a versatile tool that adapts to the latest technological innovations and changes 180° depending on the topic they address. Do you want to visualize your office layout , tell your clients how your products are made , enhance your webinars , or promote a new product ? With infographics, you can do all of that and more.

Of course, the skill of designing a good infographic isn’t acquir overnight. And even when you know how to proce, creating it still poses challenges . In our client’s case, the challenge wasn’t just about changing the usual way of presenting blockchain software development stages. Creating the infographics also requir familiarizing ourselves with the step-by-step procures to be graph and defining the best way to communicate them to the target audience. Creating a quality infographic takes time and often requires specific knowlge.

That doesn’t mean you can’t create great infographics from the comfort of your home, even without a degree in graphic design. The online tools available today guarantee that. Which of the ones we recommend would you try first? Do you know any others? What types of infographics would you be interest in creating? We’ll read your comments!

However, if you plan to produce infographics to implement in your marketing campaigns , we recommend that you hire a professional . This isn’t because of anything personal or because they have to be better than “good.” It’s simply that, to reach their full potential , your infographics must be integrat into a marketing strategy … And this goes beyond what online publishers typically offer. 

At MD Marketing Digital, we are a team of professionals passionate about design . We develop strategically design marketing campaigns to give you the push you ne to achieve your goals . We are with you on your landing page, your social mia, and your e-commerce page , accompanying you to improve your positioning in social networks and search engines. And, of course, you can count on us to create creative infographics that reach your clients and help your projects reach new heights . Do you ne to revamp your business ? Do you want to promote your services on social mia? Would you like to grab your clients’ attention with impossible-to-miss newsletters ? Are you looking to improve the quality of your webinars ? Don’t wait any longer; we are the digital marketing agency you ne!

YouTube video ads, or YouTube Ads, are a very useful tool for anyone looking to develop a successful digital marketing strategy on the platform. Creating visually compelling content that generates strong audience retention is essential for success. 

For this reason, in this article, I’ll explain the importance of YouTube Ads for those looking to stand out.

Why advertise on YouTube Ads?

YouTube has evolv beyond simply being a site for watching videos, becoming a search engine almost on par with Google itself . Some key reasons to consider YouTube Ads in your marketing strategy include:

• Global reach and diverse audiences : You’ll be able to offer access to audiences of all ages, interests, and geographic locations. This will allow you to effectively reach specific market segments.

• Engaging video format : Video ads have the unique ability to convey messages in a visual and impactful way. This will help you tell stories more effectively and connect with your audience more authentically.

• Targeting and Personalization Options : YouTube is a platform that provides advanc targeting tools that allow you to reach specific audiences bas on demographics, interests, purchasing behaviors, and more. 

• Variety of ad formats : Using options like TrueView, Bumper Ads, and Video Discovery , you can choose the format that best suits your marketing goals and budget. For example, there are ads at the beginning of the video, those that occur mid-video, or pop-ups, which are small windows that can be seen at the bottom of the video. 

Types of video ads on YouTube Ads

YouTube is a platform where you can use different types of ads , as we explain earlier, and these can be adapt to the advertisers’ advertising objectives. Below, I’ll share some of the most commonly us ad types: 

TrueView

TrueView ads are a popular option on YouTube that allow viewers to choose whether to watch an ad or skip it after a few seconds. There are two subtypes of ads: 

1. In-Stream Ads : This type of ad plays before, during, or after other videos. You can skip it after five seconds (yes, those annoying ads that cut out the video when you watch it), allowing advertisers to effectively capture attention. 

Screenshot: Example of an in-stream ad on YouTube

1. Video Discovery Ads : You can see these ads on the YouTube search results page, on the homepage, or, in many cases, alongside other videos as a thumbnail . You have the option to click to view the ad, allowing you to interact with the content more actively. You’ll be able to see it later. 

Bumper Ads

These ads are short video clips of up to six seconds that play before the main content and are non-skippable. They’re ideal for conveying short but impactful messages in a short period of time.

Screenshot: Example of a YouTube Ads Bumper ad

Video Discovery

Video Discovery ads , as I explain earlier, were previously known as video display ads. They appear on YouTube’s search results page , the home page, and in the video suggestion tray. You can click on the ad to view the full content, giving advertisers the opportunity to discover relevant content for themselves without interrupting the original video. 

These formats offer advertisers flexible options to achieve their YouTube advertising goals, whether it’s increasing brand awareness, driving conversions, or boosting audience engagement.

Screenshot: Example of a Video Discovery ad on YouTube Ads

Creating your first video campaign on YouTube Adwords

Want to create your first YouTube Ads campaign? It’s not a complete guide, but it’s a great strategy for effectively positioning your brand. Below are step-by-step instructions: 

Defining your campaign objective

To help you define the purpose of your campaign, I recommend: 

• Sign in to your Google Ads account or create a new one if you don’t have one yet.

• Create a new account by clicking “ Create ” > “ New Campaign ”.

• Select the campaign type in the “ Brand Consideration & Reach ” or “ Product Consideration & Purchase ” section depending on your advertising objectives.

• Choose your campaign objective by selecting either “ Website Traffic ” or “ Conversions ” depending on whether you want to drive traffic to your website or generate conversions.