Choosing your keywords is the first step to successful SEO. And successful SEO leads to increased organic traffic. More visits mean germany telegram data more leads, more conversions, and more revenue.
There’s a lot of information available on this topic, including our comprehensive guide to keyword research . The key is knowing what type of keywords to select. This article complements the post Choosing Keywords for SEO and will help you choose the right keywords for your strategy.
What type of keywords help maximize your SEO efforts?
It’s important to use different keywords for each target audience and stage. This way, you’ll reach a wider audience and increase your costs and complexity chances of making a sale.
Before we get into the nitty-gritty, do you know how many types of keywords there are?
I’m going to introduce you to six types of keywords that you absolutely must know. We’ll start with the most common ones, such as long-tail keywords, and then move on to more technical ones, such as semantic keywords.
Here’s the breakdown by keyword type that I recommend for your SEO campaigns. Of course, the breakdown varies depending on your client’s profile and goals.
1. The head of the long tail
These keywords are short, consisting of no more than three words. They are also called generic keywords.
They have significant volume and competition.
Internet users use general keywords at the beginning of their searches.
This is why it is very difficult to determine the search intent of this type of keyword. They lack precision.
For example, someone who types in the keyword “highway code” might be looking for information on driving rules or tests/courses.
The head of the long tail has a low conversion rate because it is difficult to determine the search intent of the Internet user.
Features :
- high search volume
- significant competition
- broad search intent
- low conversion rate
Note: For those who know me, I don’t recommend SEO actions on this type of keyword. Use it when the theme appears consistently throughout your website.
2. The long tail
Long-tail keywords consist of more than 3 words. They are quite specific and have a lower search volume than head keywords. They are sometimes referred to as “niche keywords.”
Their main advantage is that competition is lower.
Additionally, you can easily identify search intent.
So, when a user uses the phrase “download the complete 2018 highway code,” they’re looking for websites that offer this document. In this case, you simply need to display a PDF download button and/or possibly the purchase price of the product.
Better yet, users who use these types of keywords are usually ready to buy. To learn more, visit the article dedicated to long tail in natural SEO .
Features :
- low search volume
- low competition
- specific search intent
- high conversion rate
Note: Use on blog posts and product pages.
Ubersuggest helps you discover new long tail keywords with low competition.
3. Semantic keywords
Wordprint keywords or semantic keywords are keywords closely related to your main keyword.
So, if your main keyword is “social protection”, your wordprint words could be contribution, scheme, benefit, etc.
In order to get a semantic word, you must first choose a main keyword.
These words are useful because they allow you to match a broad theme while targeting all subcategories, all from a single word.
This type of keyword works wonderfully when used in publications and blog posts.
However, they are sometimes difficult to identify and can bring traffic (especially for voice search).
Another great way to get a keyword list is with the SEOQuantum tool. It’s very easy: just type in your main keyword.
Features :
- low search volume
- low competition
- specific search intent
- high conversion rate
Note: It helps to increase SEO factors on the main keyword and helps in content creation.
4. Event keywords
Event keywords are current events and correspond to brazil data something recent.
News items are short-term keywords. Let’s take “yellow vest” as an example.
As you can see, search volume peaks at the end of November at the beginning of the movement and drops sharply after that.
You can leverage this high search volume to get more organic traffic. However, be prepared for a severe drop-off once the hype wears off.
This type of keyword allows you to join a trend and attract a new audience.
Features :
- exponential search volume
- average competition
- specific search intent
- high conversion rate
Note: it allows you to create content that is in tune with the times.
5. Evergreen keywords
Here, it is the opposite concept of the event keyword. The English expression ” EVERGREEN ” means a keyword that is imperishable or persistent over time.
Evergreen keywords remain relevant at all times. Search volume fluctuates little.
The advantage is that you can be sure that your content will still be in demand several years later.
So it’s important to update this type of content. Make sure it ages well ( update your old content ).
The number of views may not be extraordinary, but it will remain constant. Time will be your ally. It will bring you a significant number of views.
Evergreen keywords are often accompanied by informative and educational content (informational content).
Well-crafted informative content can increase domain authority.
The more informational content you have, the higher your score. This means better SEO. Being visible allows you to increase your number of visits and build reader loyalty.
Features :
- average search volume
- average competition
- specific search intent
- high conversion rate
Note: Use for informative content that may be updated regularly or will age well.
A good example is the keyword “Instagram,” which has a consistent search volume.
6. “Local” keywords
You can target a specific neighborhood, city, department or even country.
This is especially useful for small, local businesses whose customers are primarily local.
Here’s how to find a keyword that matches a geographic area. The good news is that this is the easiest type of keyword to identify. Choose your company’s target area as your keyword.
You’ve probably already displayed your address on your website. I recommend using it in your content. It can make a difference.
Features :
- low search volume
- low competition
- specific search intent
- high conversion rate
Note: Very important for local businesses.
Another way to categorize keywords is by the user’s search intent. This method gives you insight into conversion rates. When a user makes a query, their intent falls into one of three categories:
Need information?
Users want general information about a specific item or topic. They use keywords that begin with “what are the benefits of,” “how to,” “guide on,” and so on. These keywords tend to appear in informational content aimed at raising awareness. You can also use a journalism technique, WQWQCCP (Who What When How How Many Why) , when writing this type of informational content.
Need a product or service
These users are looking for a product or service to purchase or review. Here, keywords related to a product’s specifications, expiration date, place of origin, shipping costs, etc., should be used to provide clear and specific information.
Purchase motivation
This is the final step before placing an order. At this stage, people compare different products and try to get a good deal. Use keywords like: best price, sale, best quality, satisfaction guaranteed, easy refund, etc. The goal is to build trust so they buy your product.
To learn more, we have dedicated two posts to this subject:
- Search intent in SEO
- The SEO Engagement Cycle
Up to you
There are six types of keywords: each type has its own strengths and weaknesses. They help optimize your SEO and should be used in different situations. Now that you know how to use them, it’s time to apply them to your strategies and carefully choose your keywords based on the six types.