This feature is perfect when you have a contact list that spans different time zones and you value your sleep time. Some of the best email marketing tools allow you to customize the sending time for the customer , so they receive notifications of a new email at the right time. 10 a.m. isn’t the same as receiving one at 8 p.m.
Of course, automation goes beyond
Schuling a delivery time and assigning recipients. brother cell phone listV It also encompasses email sequences that are sent when a user interacts with your website in a certain way.
Look at the following newsletter , and especially its subject line. When did I receive it? Hours after visiting the store’s website and seeing what jeans they had. Coincidence? We know it wasn’t. Good email marketing software and a solid strategy? We know it was.
Of course, the number of stages and steps in each sequence will depend on each platform, the plan purchas, and the objectives to be met.
A few months ago, for example, we help one of our clients develop a customer re-engagement sequence. We establish that when the platform’s system identifies a customer who hasn’t interact with the site for three months, an email should be automatically sent. This first email consists of an invitation to check out the brand’s new products.
Three days later, the customer
(whether they visit the site or not) receives a second email with a promotional code to be us within a week. After five days, if the customer hasn’t reactivat, a third email is sent reminding them that the offer (exclusive to them) is for a limit time only. The customer still hasn’t activat the offer, but they haven’t unsubscrib? Three months later, the sequence repeats . And so on.
And automation doesn’t end there either. As we mention, it often includes technologies for content generation , increasingly bas on AI. It also html sitemap example encompasses functions for data collection and analysis, and for personalizing your emails .
Which, as we’ve seen, is crucial.
Personalization and segmentation
Personalization is essential for chile business directory successful email campaigns. The key to achieving this on a massive scale? Segmenting your contact base bas on the data they provide when subscribing to and interacting with your page.
The best email marketing platforms allow you to segment your contacts in detail . For example, bas on their date of birth, their interaction with certain pages on your website, their location, or whether they use only mobile or desktop.
This opens up a world of customization possibilities , ranging from promotional offers that arrive with the subject line “Your birthday gift!”… to emails reminding you that that product you saw on a certain website is still available for purchase… as was my case with Ver jeans.