Even junior SEO consultants Expose you to know that links are the lifeblood of an SEO strategy. Adding links increases the popularity of your content , whether canada telegram data they’re backlinks from other sites or internal links.
To learn more, read our guides on Expose you to internal linking and netlinking strategy .
Quick read: what you will learn in this article
In this post:
- we remind you of the Expose you to basic principles of PageRank ;
- you discover the importance and the notable differences brought by the concept of the “reasonable surfer” ;
- we detail the characteristics of this principle;
- you understand how to implement good practices to improve your SEO;
- We give you a unique tip to optimize your internal mesh .
Happy reading
Quick reminder about PageRank
PageRank (PR) is an algorithm used by Google to rank pages in search engine results pages (SERPs). For the record, PageRank was increased operational efficiency named after Larry Page, one of the founders of Google. PageRank is a way to measure the popularity of website pages .
PageRank works by counting the number and quality of links to a page to determine the website’s importance. The underlying assumption is that more important websites are more likely to receive more links from other sites.
The concept of PageRank in a few lines:
- If Page0 makes a single link to Page1, then Page1’s PageRank increases sharply
- If Page0 makes many links to Page1, Page2, Page3…, then the PageRank received by these pages is distributed
Originally, PageRank used a random model and randomly chose which link to click on. Thus, the position of the links (content, menu, top of the page, or bottom) was not taken into account.
Simplified operating principle of PageRank
What changes with the reasonable surfer?
In 2010, Google filed a patent [1] that defined the brazil data Reasonable Surfer Model . This model modifies the behavior of PageRank and uses logic to choose a link to follow. There are many interesting methods for determining the relevance of a link based on user experience. To learn more, I invite you to read the Creapulse article on this subject .
Let’s not waste any time and dive right in and see what the most important changes are. The link’s position on the page (text, menu, etc.) as well as its characteristics (size, number of words, etc.) are among the factors that impact a page’s PageRank.
So what are the characteristics that our “reasonable surfer” might consider?
In my opinion, here is the list of the most effective characteristics to increase the value of PageRank transmitted by a link (= increase the probability that a link will be clicked among others)