Analysis of the Internet user’s intention
In SEO, user intent refers to the How to solve context in which the person performing a search query finds themselves . User intent can france telegram data be grouped as follows:
- information or the desire to obtain information on a subject (see guides)
- commercial or commercial research (see product lists, comments)
- transactional or transactional searches (cf. purchase of product X, cheap service Y, etc.)
So, writing multiple articles on the same topic is no problem . When the intended user intent is different.
An example?
Here, for the key expression “web writing”, able to find two search intentions of the Internet user:
- The profession of web editor (how to start the activity)
- Web content writing
The semantic universe
Thematic clustering relies on modern search engine algorithms. Bing, Google, and others index websites, blogs, and web pages based on the topics they detect on the page. These topics are expressed through a lexical field or semantic universe . Or the keywords associated with a
The semantic universe of a topic is composed of many synonyms. Variants, inflections, and related expressions. Instead of using the same keyword multiple times, choose a more specific (or, conversely, more general) synonym. Avoid topics that are too similar, as Google and other search engines have a deep understanding of synonyms.
Beware of indirect cannibalization. So, writing about these two topics could hurt your SEO due to cannibalization .
Internal meshing
Another way to address keyword cannibalization without deleting or merging . Content is to highlight one of the pages through a tailored internal linking strategy. As you know, links are extremely effective . Signals that are taken into account during indexing. Search engines consider inbound links as evidence of a page’s reputation.
Using links to prioritize certain content is a technique comparable to the pillar page strategy (see the thematic cluster above).
Merging contents
The most feared solution is to merge duplicate pages or delete outdated or short content. First, list every post that uses the same main V keyword for the same topic. Then, go to your Search Console or any . Other analytics tool and identify the experiences will be tailored like never before top-ranking page. This page should be enriched with other content on the same topic.
SEO cannibalization a common phenomenon
Keyword cannibalization is often unintentional, and consultants or bloggers must absolutely schedule regular checks and correct any duplicates. Avoiding and correcting repetitions requires some planning in content writing, as well as a lot of communication between brazil data different people (SEO consultant, planners, designers, copywriters, etc.).
Manually analyzing your content is a tedious task .But remember that you are the best person to understand your content strategy.
As always, review, update, and don’t hesitate to refresh!