Indeed, it’s often when we The world of think we’re up to date that we realize there’s still a lot to do. The only way to thrive in a constantly greece telegram data changing environment is to adapt.
In terms of SEO, 2018 was marked by Google’s strong commitment to improving the quality of its search results. We witnessed, in particular, the advancement of mobile dominance, the personalization of search, and numerous algorithm updates.
For 2019, I wanted to provide you with a forecast guide to SEO trends. With these issues in mind, I recommend approaching the new year.
This guide is perfect for anyone looking to improve their SEO knowledge and skills.
Trend #1: Search Intent Optimization
With billions of searches performed every day, Google will have to rely more heavily on artificial intelligence. AI makes the search process more natural, more human.
You’re probably familiar with RankBrain. This algorithm uses machine learning to analyze the content it indexes. It’s used by Google to better understand the user’s search intent. AI then uses the information provided by RankBrain to improve the relevance of search results .
Simply put, this algorithm is capable of “learning” and taking into account the user’s intent. This allows the user to benefit from a better search experience.
Search intent is the user’s goal when they enter their query in the search bar. If you fail to meet their query in 2019, you risk being quickly overwhelmed. So, remember, it’s never too late to focus on meeting users’ needs!
The Google Search Quality Guidelines will help you better understand Google’s expectations. You’ll be better able to understand the importance of user intent.
Websites with a high EAT (Expertise, Authoritativeness, Trustworthiness) score that are relevant will rank well. Lack of relevance, however, will be penalized.
If you want to improve your knowledge on this subject, I strongly recommend you read our following blog post: Search intent in the service of content .
Trend #1 of 2019 – Wondering how to improve your SEO strategy in 2019?
Carefully analyze your old content and optimize it to employee support meet the user’s search intent.
Trend #2: Aim for position zero
This SEO trend has been around for several years now. Position zero, or “featured snippet,” refers to the result appearing at the very top of the search page. This result is located above the website in first position. This position has existed since 2014, yet few sites have included it in their strategy.
In 2019, position zero will play an even more important role in SEO. Indeed, it meets the needs of the Internet user by providing simple answers.
Here’s what Google thinks:
“Position zero is used when we believe this format makes it easy for users to get an answer, whether through the text box or after clicking through to the page. It’s particularly useful for mobile users or voice searches.”
Position zero is occupied by pages that meet the user’s needs by providing a simple answer. This answer then appears at the top of the SERP. I ran a Google search for “how to paint a ceiling.” Here’s a screenshot of position zero for that search.
In May 2017, Ahrefs analyzed 2 million pages that were ranking brazil data in position zero. Of the 112 million keywords in their database, approximately 14 million (just over 12%) were ranking in position zero.
The zero position has many advantages. It will allow you to:
- Grab traffic from the first position.
- Benefit from new visitors via voice searches.
- Build your authority in your niche.
How to make it appear in position zero?
It goes without saying, but creating quality content is a crucial step when you want to be on the first page.
The majority of featured snippets are pages that appear on the first page of results or among the top 10 responses.
Try to optimize your content based on the question it answers. Again, Google is always looking for the best answer, when it comes to position zero.
Put yourself in the shoes of the internet users and list the responses they anticipate. Then change the layout of your text to adapt it to position zero.