Choosing keywords for SEO How to choose is critical. Most articles on the korea telegram data topic of keyword research only mention coming up with ideas and understanding search volume. This is problematic because they overlook an important aspect of research: how search engines understand keywords.
Search volume is not your priority when choosing your keywords
Too often, I hear website owners wanting to only how can softline big data solutions bring this success to the company? rank for high-volume keywords. The fact is, they overlook a key SEO fact: if you write quality content by expanding your vocabulary, your page will rank for a large number of keywords . For example, if you only target one keyword that is searched 500 times per month, you won’t get the same traffic as if your article is on the first page of Google for 100 queries that only get 10 monthly searches.
On the other hand, competition is fierce for keywords and phrases that are highly searched. And ultimately, you’re taking a big risk by ranking for only one keyword. Because if your URL disappears from the first page of search results, you’ll no longer have any organic traffic. So even if you optimize your page for an important keyword, don’t neglect the number of associated keywords!
Choose a main keyword
The main keyword will be the core of your page. It is the one that must primarily respond to the query intent of Internet users . By doing your preliminary work (keywords based on your business, your customers, Google and your competition), you already have a good idea of which key queries you will work on. You can also define their priority based on their SEO difficulty and your business objectives.
If you’re building your website, this is a great source of information to help you build your semantic cocoon . If your site is already live, this list of keywords will help you feed your blog and update your content in a relevant way.
Find secondary keywords
By using as many synonyms as possible and expanding your lexical field , you will have two advantages: you will please your reader and you will satisfy the requirements of search engine algorithms. In addition, you increase your chances of positioning your content on many related queries. It is therefore the best way to increase your visibility on Google and explode your traffic! To find secondary keywords, you can proceed in several ways:
- Related Google searches : When you search on Google, you’ll see search suggestions related to your keyword. These may include questions related to the topic or the use of synonyms.
- Analyzing your competition’s lexical field : If you don’t want to spend too much time doing this work, focus mainly on the main title (and meta-title), the introduction, the words in bold and the subtitles.
- Use an online tool : Tools like SEMRush , Ubersuggest , or Ranxplorer allow you to quickly find a large number of secondary keywords that you can use to optimize your content.
Search for long tails
Long tail is arguably the most effective way to attract qualified traffic and increase your conversion rate . You can combine keywords or use long key phrases to reach a highly targeted audience. Don’t be put off by the low search volume of this type of query, as it’s highly effective and helps you differentiate yourself from your competition.
The method for searching for long tail keywords is similar to the one suggested for finding secondary keywords. However, you can really let your intuition and creativity run wild , as they are often unique. Put yourself in the shoes of the reader you want to attract to your site and try to replicate their vocabulary when they search on Google.
Does Google understand your keyword well?
Google deals with a lot of nuance in cn leads search queries . For example, the term “plumbing” might be used to find a plumber, buy plumbing supplies, or learn about the history of plumbing. Google displays the type of sites it thinks are most relevant to that keyword. So, avoid using terms that seem relevant to you if Google assigns them a different meaning. This is called hidden keyword intent .
For example, if you work for an architectural firm, you might want to use the phrase “office” for the room’s design. This isn’t a good idea, however, because Google primarily uses this phrase for pages about office furniture.
Google your keywords. Analyze the top 10 results . Which sites appear? Do they match the intent of your keyword? Are they business sites, blogs, government sites, job sites? Would your site stand out if it appeared in the top 10?
You’re more likely to rank well for a keyword if the other sites are related to your industry. If you have a healthcare website, the keyword “AMELI” has a high difficulty level, as 8 out of 10 websites are government or CPAM websites.
If you choose to use it anyway, avoid building your keyword strategy around it, as Google favors government sites.