If you can’t understand how to use and place keywords for search engine optimization (SEO), you definitely won’t get the traffic you want.
Research shows that 95% of internet users mexico telegram data only view the first page of Google’s search results (SERP). Furthermore, half of the clicks on this page go to only the first three results (the golden triangle).
If keyword usage and positioning are incorrect, your website (or your client’s) will suffer seriously. And low organic traffic means fewer leads and sales . No business can afford that, right?
In this guide, we’ll show you how to properly use keywords for SEO. These locations represent the hot spots in organic SEO . This way, you’ll get the traffic, leads, and sales you need .
Quick read: an infographic to summarize the key points of this article
This infographic alone summarizes the best way to use and position your keywords to boost your natural SEO.
To understand all the details presented above, just read on!
Understanding the importance of keywords for SEO
Before we go any further, let’s make sure we’re on the same page regarding keywords and SEO .
SEO is the process of optimizing your web pages for better ranking (positioning) on Google’s SERP . Part of the SEO process is the use of keywords: words and phrases that describe what your content is about. Here, we’ll only discuss “on-site” criteria, meaning optimization criteria inherent to the website.
Google then uses the website’s content to determine which page is relevant to a given search phrase . This is what gives a web page its position in the SERP.
It’s important to note that while keywords aren’t the primary ranking factor, their use, positioning within content , and internal linking help Google in this process.
Your goal as an SEO : help the search engine understand the subject and expertise of your page for better positioning.
Why and how to use keywords for SEO
When using keywords for SEO, the essential the composition of the product starting point is to conduct keyword research . This is how you find the right keywords to include on a web page in the first place.
As we said earlier, using keywords helps Google to assign a proper position to the site in its results pages.
Keyword research also helps you define your content strategy by creating topics around search terms you know are relevant to your audience.
The best method is to focus on one main keyword per page (never work on multiple pages) and work a secondary keyword expression on each element of that same content.
Attention !
The goal here is to avoid competing with your own site on Google’s SERPs ( SEO cannibalization ), so take the time to plan your topics.
In the next section, we’ll cover how to find SEO keywords to use for your content.
️ How to find keywords for your content?
Start by thinking about the keywords your potential customers cn leads might search for. My advice is to start with your personas and indicate the keywords that apply to each of them.
Next, go back to your first list and find related searches on Google (by scrolling down the search results page). This will show you what other people have also searched for.
You can also use keyword research tools like Semrush or, of course, our automatic content strategy creation tool.
Keyword research isn’t just useful for creating new content. It’s also a key element in improving the SEO of existing content . Google Analytics and SEMrush are two useful tools for this purpose. We’ll show you how to use them in the next two sections.
How to find pages to optimize with Google Analytics
Google Analytics will help you find pages on your site that are already being visited by users and that are generating organic traffic. These pages will likely only need a little tweaking to make the content even more visible .
To find these pages , go to Acquisition “All Traffic” Source / Medium. Click on google / organic. You’ll see your content in a table, ranked by the number of users in the past week. Then add Landing Page as a secondary dimension to see the list sorted by the user’s landing page .
Record your first pages in a file or simply export the results .
How to find pages to optimize with SEMrush
Google Analytics isn’t your only option for finding pages where you can optimize for SEO-related keywords . You can also use SEMrush.
To do this, log in to the SEMRush website and enter your domain in the search bar, then in the left column, select Organic Search » Positions. This will show you the main keywords your site is already ranking for, as well as their position in the SERPs.
Pay special attention to keywords for which your content ranks between 4 and 10. These are good candidates for optimization to get you closer to the top 3 faster.
Where exactly should you position keywords for SEO ? We’ll explain exactly where, why, and how in the next section.