As you may have understood, link anchors A little history are visible to both Internet users and Google’s indexing bots . This is why they italy telegram data are so important!
Link anchors therefore have an influence on the natural referencing of your site.
In fact, they provide valuable clues about the content to which they refer.
Try to prioritize links that are naturally integrated into the text. This means they’re relevant. It’s only natural when writing an article to want to provide the reader with the best possible reading experience.
What’s the best way to insert a link into a post ? Probably by making sure it fits well within the text. Everyone has their own tricks. The options are varied.
We all know that backlinks are important signals that help Google understand the importance and relevance of a page . Unfortunately, as is often the case with SEO, there are some unscrupulous and artificial practices that allow people to cheat (“Black hat”).
Google associates links with their anchors , and some people don’t hesitate to use a link and its anchor multiple times. This way, the content appears among the top results when the phrase used in the anchor text is used as a keyword in a search.
In 2012, the Penguin algorithm [3] put an end to softline: analytics & big data solutions to transform your business this dubious practice. The latter penalizes websites that practice anchor spamming or over-optimize their link anchors. Link anchors are, in fact, one of the elements that can be optimized to improve SEO.
The anchors of outbound links are just as important as those of inbound links!
Since you have no control over how other people write their anchor text, all you can do is optimize your pages to accommodate the best internal linking and most relevant anchor text.
The key to successful SEO is good linking of your website pages.
The 5 mistakes to avoid at all costs if you want to avoid the Google penalty
1. Use only one type of anchor text
There are 8 different options. You can modify them all to suit your needs, creating 64 new types of anchor text. Okay, I might be exaggerating, but you get the idea. Why vary?
First, because it’s never good to limit yourself. Second, because you incur penalties. It’s impossible to include your anchors naturally using a single type: you have to adapt on a case-by-case basis . Moreover, variation is rather rewarded by Google.
2. Use lots of keywords in your anchors
As we saw earlier, link anchors send a signal to Google. This means they have an impact on relevance and SEO . Keep in mind, however, that harmful practices exist and are no longer rewarded.
There’s no doubt about it, overloading your anchor text will get you penalized . So, don’t piss off Google!
To remember
- If you do want to use keywords, do so sparingly and only when absolutely necessary.
- One or two keywords are enough and you are sure not to be penalized.
- Use keywords only when absolutely necessary . If not, then I advise you to avoid this practice.
3. Directing readers to questionable websites
Unless your site is also a cn leads questionable site, avoid this kind of association. Try to only post links to quality sites . Directing your readers to shady websites doesn’t make a good impression.
A little advice
If you use extensions like AdBlock , pause them before checking the quality of the pages you plan to include. Some pages may look normal and even pleasant to read only because all the bad stuff has been blocked.
Be aware that your readers don’t always use these extensions, so you could be putting them at risk if you don’t ensure the quality of the pages before creating your external links.
4. Not being relevant
As I’ve said many times before (I’ll say it again because it’s very important): the anchor text provides information to both search engines and readers . So make sure your text is relevant and informative! If you’re having trouble achieving this because you’re afraid it will be considered spam, I recommend including it in relevant text.
Google is “smart” enough to understand a word by analyzing the text that accompanies it (the context). The text surrounding your link is therefore taken into account . Thus, Google will understand the topic, even when the link anchor does not include any keywords, if it is surrounded by relevant text.
Here is an example :
“ Links and anchor text are at the heart of Google’s algorithm. To understand them, it’s important to learn how to use anchor text to optimize your SEO. To learn more, visit our article .”
5. Using the same anchor text multiple times for the same URL
Be aware that this is spamming (especially if it involves external links). Remember: avoid spam! If you want to improve your site’s SEO without cheating, these practices should be avoided.
Sometimes you get so excited about sharing a link to a piece of content you really liked that you don’t pay attention to the anchor text. That’s why you should always double-check your links before posting to make sure they don’t get labeled as spam.