One of the beauties of CRM marketing is that much of it can be automated. For example, you can set up trigger scenarios, and messages will work on and push notifications their own: sent in response to user actions and lead them to purchase. Triggers contain relevant country email list personalized offers and, thanks to this, stimulate sales better than mass promotional mailings.
I’ll tell you how to launch profitable automatic mailings using our client as an example.
Task
Our agency has been working with the VinLab chain of beverage supermarkets since autumn 2021. We started with creating mass email newsletters when choosing a multilingual plugin and gradually increased their volume. When this direction and push notifications reached full capacity, the brand decided to move on to increase revenue from the channel. In particular, it changed the mailing service to a more advanced CDP, which allows for deeper work with customer data.
The optimal solution for developing email marketing in this situation was automation. We developed and implemented many scenarios, including, for example, a welcome series. In this article, I will focus on sales mechanics, because revenue was and lithuania phone number remains the main goal of the project.
Scenarios
We have taken over the development of triggers entirely – from the content of emails and push notifications to setting up scenarios.
Abandoned Mechanics
First of all, we launched mechanics related to and push notifications abandoned sessions. These are fairly simple to implement, but at the same time the most effective tactics for business. Messages catch up with the user who is already interested in the store’s products and has recently interacted with it.
We have prepared 9 letters and 8 pushes. Most of them are collected in one scenario, which is launched an hour after the session ends.
It filters users by actions, depending on them one of the branches is activated:
- Abandoned cart. An unfinished order is the closest stop before a purchase, so its availability is checked first. The user is sent a reminder letter. Mobile app owners first receive a push, and a letter an hour later, provided they have not clicked on the notification.
- Expensive abandoned cart. If the items in and push notifications the cart cost more than 5,000 rubles, the customer receives not only a reminder, but also a 5% discount. He needs to spend a significant amount – we increase his motivation.
- Wishlist. The mechanics are similar to the basket, but are launched when adding products to favorites. This is the second most important action, because it also indicates a high interest in a specific product.
- Abandoned search. If a user searched for something on the site, they will receive a letter with the search results and a push with a link to the first product from the search results.