You can think of the pain of management yourself, but it is wiser to ask management about it. This has the advantage that you hear the pain first hand and list to data you can be the first to indicate that you can solve that pain.
Define the success factors
What needs to be improved?What needs to improve to take away the pain? The answer to that question is your success factor. Success factors are about improving or reducing something that is getting in the way of achieving the organizational goal. They are the “pain takers.”
Success factors will naturally emerge if you consistently focus on the goals and pain of the organization. A success factor is often included in the content strategy as a starting point, because it combines goal and pain. The success factors are often also the basis of a business case. This is typically a source for finding success factors. Look for this when you start working on a content strategy.
Think about your audience
Think of your audience!Communicating is exchanging information with another. The more you know about your conversation partner and the more you use that knowledge, the greater the chance of successful communication.
Your audience consists of specific target groups. Focus your content strategy on someone you can shake hands with, not ‘the citizen’ or ‘the customer’. If you do not delve into the social context of your audience, there is a good chance that your content strategy will not connect with the people you want to achieve a goal with. Fortunately, a lot of research has already been done into people’s communication behaviour, both on the internet and via other means. You can also do your own research into your target groups. If in-depth research is still a bridge too far, you can use personas, for example.
What is the motivation?In every content strategy, you should always be able to answer one question: ‘ What’s in it for me?’ And I don’t mean you . A boost your latvia phone number list with these tips but your audience. People are not likely to do something for ‘the sender’. But they will if it benefits them in some way.
If you want to achieve a certain goal and you haven’t thought about the motivation of the other person, then you run a marketing list big risk that your beautiful strategy won’t work. By looking for the personal motivation of your target group, you have a better chance of actually achieving the goal.