These are aspirational products where the new price can be an insurmountable barrier for a large part of the potential public.
Seasonality plays an important role in this industry. Consumers discard perfectly good products to make room in their closets for new seasons. At the same time, older items gain value as classics.
Here we can find a large group of competitors , among which we could mention therealreal.com , which has a large number of sellers to whom it charges 15% of the sale price, in exchange for using its online store to sell fashion and accessories.
Another similar example is Vestiaire
also dedicated to selling secondhand designer fashion and accessories . They operate similarly to The Real Real and offer a product appraisal and special lead validation service , consignment, product photography, management, and sales. All in exchange for a percentage.
Broadening the range of goods a bit, we find Catawiki . Does this site offer fashion? Yes, of course, but also jewelry, works of art, numismatics … even classic vehicles. The main feature is that it uses a bidding system , so your shopping experience is like that of a luxury auction house.
Second-hand technology stores
We’ve already mentioned that customer acquisition strategies: what they are, why they matter, and how to master them this type of product is increasingly in demand . From mobile devices to computers, including video game consoles and professional cameras.
The pace at which technology advances america email means that many products that still have a useful life left are being discarded .
In this section, we can mention, for example! Back Market and Rebuy . Both businesses share the vision of reusing and recovering devices that can be repurposed! which is important within one of the most polluting industries.