Without a doubt, Google is the dominant search engine on the internet today. Every day, people from all over the world access the famous Google.com to find tips, strategies, information and other topics, which is why every company asks itself: “How to appear on Google”?
Well, that’s exactly what we’re going to discuss in this article.
Making your website available on search engines makes your brand more competitive in the company’s digital space. Companies of all sizes and market segments have understood the importance of gaining a digital presence today to reach audiences on different online platforms, not just through billboards, newspapers, magazines, radio and TV to influence people’s marketing campaigns.
Therefore, in this article, we explain how, why and present strategies to make your brand more competitive and gain new possibilities in the digital world.
What would it mean to appear on Google?
It may seem silly, but the term “appearing on Google” is quite relative these days. It all depends on what you’re talking about, and I’ll explain it to you so you can understand everything.
Chances are, when you came line database this article, you just wanted to know how to get your website to show up on Google when someone searches, right? That’s one way. However, it’s important to note that your brand has left several ways for Google to find it.
For example, it can be featured on Google through your Instagram profile, videos tagged with your business on YouTube, or through Google My Business.
All of these modalities are important in their own way. For example, having a well-ranked Instagram profile creates authority on the internet, as your company will always gain new followers.
Why is it important to appear on Google?
According to Internet Live Stats, an estimated 3.5 billion searches are performed on Google every day.
That said, people are always looking for influencer marketing by partnering to problems, including problems that can be solved with the solutions your company offers.
However, just appearing on Google is not enough. Being at the top is essential because they generate more visitors.
Don’t know, don’t understand, don’t understand? Well, think about when you go to page 10 of Google to get an answer. Well, you don’t even need to go that far, the second page already has much less traffic than the first.
This is because Google uses data to determine which websites are most useful to people, thus ranking the best websites first.
The idea is similar when these two friends ask for a recommendation for the company where you work, but HR only accepts one recommendation. Logically, you would point to the person who assesses you as the most capable for the position, right?
It is not enough to just appear in a certain position on Google, you need to fight for the first position in the search.
Therefore, it is important to be on Google because your competitors are probably already there.
Use SEO
If your website is working on Google, but sg number are having trouble ranking well, then we need to talk about SEO.
Well, SEO is an acronym for the word Search Engine Optimization . For example, it is primarily responsible for telling Google whether your website should appear first or on page 10 in searches.