Be as specific as possible when How to build defining your persona. Give them a first thailand telegram data name, an age, a face, etc. Be careful, this is not about describing your target market. The persona is a specific individual for whom you will create highly targeted content .
So, it won’t be a simple matter of writing a blog post about a specific query. You’ll need to tailor the information, tone, and format to the target reader’s profile . Are you writing for Julien, who’s looking for information about your product, or for Juliette, who already has her credit card in hand?
Step One: Gather Information About Your Persona
There are several ways to find concrete information about your customer profile. Gather all the information at your disposal and then create a buyer persona based on purchasing behavior, personality, and needs .
At your customers’ premises
Interview your current customers by phone or preferably in person. You can also contact the company’s sales department. Ask them questions like:
- Why do you do business with us?
- What about the products/services you like about us?
- What painful problems does our company fix?
- How did you find us?
Thanks to competition
Learning from others is a which works better powerful skill. Benchmarking your competition and who they attract is a great way to learn more about your persona . Consider not only looking at your direct competitors, but also analyzing your SEO competition .
Indeed, it’s not always the same actors, and the digital techniques that work are the ones you need to accurately define your SEO persona . Scrutinize their editorial line and read all the customer reviews available on the Internet. This will give you a good idea of how to adapt your content strategy to the different needs of Internet users.
Ask yourself
Also take the time to analyze your strengths and weaknesses . Also, after analyzing your competition, ask yourself the following questions:
- Why would an Internet user choose the competitor over my product/service?
- Are there any similarities between their customers and my target?
- What do they do better than me?
Step Two: Make an Empathy Map
Empathy maps can be used anytime you need to immerse yourself in a persona’s environment .
They can be useful, for example, when trying to understand the emotional reasons why a persona interacts with your website through a keyword phrase.
What does he see?
- What does it look like?
- Who surrounds him?
- What types of offers is he exposed to on a daily basis?
- What problems does he encounter?
For more details, you can also watch this video by Thomas Cubel on the empathy map approach in SEO: Why use the empathy map to study your targets in SEO?
Take back control of lead-generating strategies now
Creating personas is important not only to segment your market , but also to tailor your SEO strategy to each persona based on their position in the sales cycle and their buying behavior. With a more refined text services approach to reaching prospects/potential customers, you are sure to have an edge over the competition .
Remember that SEOs typically use keyword suggestion tools like SEMRush or Google Adwords to capture a few keyword phrases that seem relevant to their industry. They will then expand this list and create a content strategy centered around these keywords .
Unfortunately, this SEO strategy is too generic . It aims to reach as many people as possible who type a keyword into the Google search bar. This “all keywords for all” strategy is a common marketing mistake: the biggest market is always the best. This is simply not true!
Instead, increase targeted visits that generate real leads: prefer to create an SEO strategy that appeals to one of your personalities . By working on the semantic field of your texts and perfectly adapting your content to your target, you put all the chances on your side to explode your conversion rate !
Take action now by downloading my free persona sheet template . (Complete one template per persona):