In this same update, I also removed How to use Google’s keyword planner tool (Google Ads) from the list. This tool has become solely based on malaysia telegram data paid search (SEA) campaigns, which is no longer relevant to the topic discussed in this post.
On the other hand, I took the opportunity to test the tools you took the time to recommend in your comments. I thank you very much and encourage you to continue sharing your information with the community.
KWFinder (thanks Julien), Yooda Insight (thanks Optimoz), and Cocolyze (thanks Ailsa) do indeed seem to offer accurate results regarding search volume and keyword concordance. I would also add Ranxplorer to this list , a French tool that offers exact search volumes for each keyword. To discover these tools and choose the one that suits you best, you can take advantage of a free trial.
Bonus: SEOQuantum’s Free Keyword Research Tool
If you don’t know what long tail is in SEO, you can read the article: Generate qualified traffic thanks to the long tail . I have created a long tail keyword research tool especially for you .
SEOQuantum’s “Keyword Suggests” tool is a free, easy-to-use tool that shows you the results of keyword suggestions from search engines like Google, Amazon, Wikipedia, Yahoo, Bing, etc.
First, head over to Keywords Suggests and enter a broad enough keyword into the search box. For example, if you’re looking for insurance-related keywords, you might use the keyword “insurance”:
Keywords Suggests will automatically show you suggested results across sites.
You can download the results as a CSV file by clicking the download icon in the top right corner of the page:
This is a great tool because it shows you keyword ideas from sites that your competition is probably ignoring.
️ Find keywords from the competition
Of course, you can supplement your list by the preparation and serving observing your competitors. Researching and analyzing your competitors’ keywords is one of the best ways to optimize your keyword strategy .
In this article dedicated to your competitors’ keywords, we’ll learn how to identify the keywords your competitors are using. This way, you’ll be able to evaluate their performance and use this information effectively.
I remind you that this process is essential to your overall content marketing strategy. Indeed, analyzing your SEO competition is a step that you should not neglect to be able to stand out and outrank your competitors in the SERP!
Once you’ve validated your keyword list and selection, you can now move on to the integration or content creation phase for that keyword. There are seven key areas (also called “ hot zones ”) where you should place your keywords:
- The Title tag
- The Meta description tag
- Hierarchical titles
- The content
- The images
- The URL
- Link anchors
To learn more about the strategic points to follow, refer to our dedicated article: how to integrate keywords into your web page?
Find the right keywords to get quality traffic
Do you want your SEO campaign to cn leads perform well? Generate qualified traffic? Capture leads? And convert visitors into buyers? You need the right keyword strategy !
Remember that the wrong keywords on your website will attract the wrong audience with a high bounce rate. First, this will not allow you to get a good return on investment from your SEO campaign. Second, you will send a negative message to Google, which is likely to downgrade your ranking on the search engine .