The search engine results page (SERP) is shown to users when they nigeria phone number list conduct a search on search engines like Google. The user types in their search query (also known as keywords) in the search bar. Based on the search query, the search engine returns a SERP that contains a list of the top 10 organic search results. The SERP also contains other SERP features such as paid listings, featured snippets, video results, related searches, and People also ask boxes SERP tracking of organic search results is crucial to monitoring the performance of your SEO campaign. In this article, I will discuss the importance of tracking SERPs and also share the best ways to track your competitors.
Why is it Important to Track SERPs?
Webmasters or marketers should not ignore the importance of tracking SERPs. seo for marketplaces: 7 tips to boost rankings Monitoring SERPs is crucial as it allows you to check how your website is performing in the search results. In addition, it also tells the search performance of your competitors. By tracking SERPs, you can build a successful SEO strategy that helps you gain higher rankings in the search engines. Here are several reasons why it is essential to track SERP performance. Helps You Track Competitor SERP Rankings One of the most significant advantages of SERP tracking is that it allows you to analyze your competitor’s performance. You can analyze how they are optimizing their title tags, meta description, and URL to rank higher on SERP. Here is an example.
Lets You Monitor Your Website’s Organic Rankings
Monitoring organic search rankings is essential for every webmaster to caseno data analyze the overall performance of their website in the search results. It also allows webmasters to see the performance of targeted keywords on the SERP. If you don’t see your website on the first page of Google, then you have to analyze why other sites are ranking for your targeted keyword. You can open every result and dig deeper to discover what they are doing special that you are not doing. Maybe they have longer content as compared to you, or they have more backlinks pointing to their site, or they are using LSI keywords in the content. Moreover, tracking SERP is also vital because sometimes your site starts .