Solve Marketing Tasks

AMP (Accelerated Mobile Pages) technology was originally designed to speed up web page loading on mobile devices. Over time, it has found application in Solve Marketing Tasks email marketing. AMP allows you to create dynamic and interactive emails that increase audience engagement and allow you to perform targeted actions right in the inbox.

In this article, I have collected our emails for clients special lead and our own newsletter to show, using them as an example, what tasks can be solved using AMP.

1. Increase sales through dynamic catalogs

With AMP, you can send not just an email with a list of products, but an interactive catalog that always reflects current prices and availability in stock. In other words, a product carousel: the user can scroll through images, read short descriptions, and Solve Marketing Tasks view current prices without leaving the email.

This is especially relevant for companies that which has excellent reviews frequently update their product range or hold promotions. A dynamic catalog always contains fresh information. This is a powerful tool for increasing conversions and customer retention.

The mechanics are quite popular, we have repeatedly used it in our clients’ mailings, for example, “Beethoven”:

2. Increasing clickability

Increasing conversions to landing pages is Solve Marketing Tasks one of the key goals of any email campaign.

Dynamic elements make the letter come alive. The user sees relevant information that directly relates to his interests. This encourages him to take lithuania phone number action: if the price has actually dropped or the product has become available, the probability of a click increases significantly. Interactive timers add excitement and create a sense of the need for immediate action, which also increases the Click-Through Rate.

With the help of AMP, we increase the click-through rate of our own newsletter: interactive announcements of new articles provoke twice as many clicks as static ones. You can learn more about this in the article about our creative letters .

3. Improving engagement

Every user receives dozens, if not hundreds, of emails daily. AMP allows you to make your emails stand out in the inbox with interactive content and game mechanics.

So, for VkusVill we designed a letter with a prediction and an interactive map for finding a promo code for ripe mangoes:

For the charity foundation “Give Life”, storytelling was packaged in a clicker:

Game mechanics evoke positive emotions and stimulate interest. When the interaction process is associated with excitement or pleasure, users are more likely to complete the game.