Technology and innovation Creating disruptive or high-value products and services requires the use of technology and innovation : this is the lesson taught by startups like Nubank and 99, which in 2018 became the first Brazilian companies of this type telegram data be valued at over 1 billion dollars . Startups that reach this level are called unicorns . We definitely can’t ignore this lesson, don’t you agree?
Note that the allusion to a mythological being represents the size of the challenge that these companies had to face in order to combine technology and innovation in the right measure. Thinking of different ways to offer credit cards and passenger transportation services, seeing competitors copy their strategies and adapting to consumer needs were just some of the obstacles.
In practice, bureaucracy and the lack of government the preparation and serving interfere too much with innovation, so much so that Brazilian companies should have their own classification when they reach the unicorn level — perhaps phoenix would better translate the effort.
In this post, you will understand:
- how technology and innovation can add value to companies of any size;
- what challenges do they need to overcome to be innovative;
- whether there are opportunities for businesses to develop on the national scene.
The obstacle of bureaucracy Technology and innovation
The first challenge that companies face is the national business environment. Considered the 8th largest economy in the world, Brazil is only behind the United States, China, Japan, Germany, India, the United Kingdom and France. However, when the bureaucracy involved in creating and managing an organization, our country is behind Estonia, Uganda, the Czech Republic, Lithuania and Argentina. According to the World Bank , Brazil ranks 127th in the ranking of best business environments among 190 nations analyzed.
An example of the bureaucratic inefficiency that hinders innovation in the country and practically forces researchers and entrepreneurs to seek alternatives to protect their ideas found in the process of registering trademarks and patents. The national average time to obtain this registration is 11 years , while in Peru and Colombia the waiting period is 2 to 3 years.
The lack of agility in approving this registration exposes researchers
Their companies to losing the exclusive right to europe email a new technology and innovation, for example. In some cases, when the application by the National Institute of Industrial Property (INPI), the technology has already become obsolete.
For all this and much more, it is necessary to prepare the company to deal with these bureaucratic obstacles in the development of products, services, technologies and innovations.