Choosing keywords is arguably the most important aspect of your SEO strategy . It helps japan telegram data guide your content writing, how you approach your audience, and your overall content strategy .
Many non-specialists are not sufficiently familiar with this type of method. They know enough to attempt a strategy that often proves unsuccessful.
This research phase benefits from being simplified and many SEO novices perceive it as complex.
SEO keyword research involves finding the words and phrases people use when searching for information. It also involves determining the search volume for those phrases and the level of competition. Keyword research isn’t a single step or action, but a process where all the steps are interconnected. To learn more, check out .
This article is a continuation of the guide, the objective here is to address the phase of analysis and cleaning of the list of keywords based on four aspects: the message you wish to convey, the user’s query intention , the perceived objective of the search engine and SEO competition .
The 4 effective techniques that influence the choice of your SEO keywords
As mentioned earlier, you need to focus on 4 techniques to make the right choice of keywords in SEO . It’s certain that if you neglect any of these what softline brings to your business aspects, your keyword strategy will not be relevant!
1. Choose keywords that represent you
Your word choice should be representative of your business and the message you want to convey . So, you’re looking for relevant terms that will fit perfectly on your website. To achieve this, you’ll first brainstorm and write down all the keywords related to your field. Be careful not to include overly technical vocabulary, unless you’re targeting B2B in a very specific field.
Once this work is done, you can begin grouping all these keywords into an Excel file. This will be the main basis of your website’s tree structure. Based on this document, you will then be able to define the different thematic clusters to ensure you address all the semantics related to the topics you are addressing.
2. Choose keywords that meet your customers’ query intentions
Second, you need to understand your target customer and imagine which relevant keywords will answer their search terms . To achieve this, draw inspiration from the vocabulary they use when communicating with you. This will satisfy their query intentions, which will bring you qualified traffic. I remind you that this is a fundamental aspect of your SEO strategy .
By following this step, you’ll be using the keywords your buyer persona uses and will then be able to offer quality content for relevant queries. This is the best way to satisfy your customers and therefore boost your revenue. Add the selected terms to the Excel spreadsheet you started in the previous step.
3. Choose keywords that match search engine expectations
Now that you know the expectations of your typical customers and have listed the keywords that represent your philosophy, you’ll focus on the expectations of search engines. To write content that matches this, you’ll analyze the first page of Google for each keyword. This will help you understand what type of content you should write for a given keyword query. We’ll differentiate between three types of results:
- Informational : Answers “how” and “why” questions, provides a step-by-step guide or provides a precise definition.
- Commercial : helps you make a choice by offering solutions, product comparisons or reviews.
- Transactional : allows you to sell a product by providing information, for example, on price, order or availability.
In your Excel spreadsheet, add this information next to each keyword to effectively guide your content writing. By doing so, you significantly increase your chances of appearing at the top of the SERP.
4. Choose keywords based on SEO competition
To discover other keywords and determine whether you have a chance of ranking among the top results, you will then conduct an in-depth analysis of your SEO cn leads competition . To begin, you will likely find new keywords that you hadn’t thought of. Then, you will learn about the search terms with high competition. These will certainly need to be worked on, but are not necessarily your priority.
Little tip : general queries (for example: car) are often very complicated to correctly position your website.
You now have a detailed list of all the keywords you’ll use to write content for your website or blog. But are they relevant from an SEO perspective? Is this keyword repertoire enough to achieve good SEO? Read on to find the answers to these questions!