It is tempting to think from your own offer, such as the home page of your website. But it may be more realistic to assume a search for your target group that starts with Google. Where do they end up? Often, tactics forget that every dialogue with the target group must lead to some kind of (follow-up) action. Work that out completely.
Actually, you can be more surpris by the surprise about the bad result than by the result itself. When it was announc in DWDD that there would be a King’s song that all citizens could participate in, the project was already doom. This is not know-it-all wisdom in hindsight, it is simply experience.
A “well-execut soap opera”
In 2011, Paul Verhoeven announc a project in which a film would be crowdsourc with dozens of volunteers. Under the list to data name Entertainment Experience, Verhoeven offer emerging talent the opportunity to participate in the film process. Various disciplines were ask to participate, such as acting, filming, iting, script writing. The first four minutes of the film were fix bas on a plot written by Kim van Kooten . The result of the whole thing was the film Steekspel , which premier in 2012.
The copyright20.org website speaks of an exciting project: “we assume that with the input of so many, it can only become a good film”. The reviewers are mild. In passing, it is not that the production process of Steekspel is more interesting than the film itself, which is said to be little more than a decently execut soap opera. Verhoeven admits to being surpris by the lack of quality that the hundrs of enthusiastic participants had contribut.
King’s song: a random sequence of words
The King’s Song. It is nonsense to think that if you mobilize a lot of people to work together on a project, a meritorious end result will be the result. Writing a song text is a craft. All lyricists are citizens, but only very few citizens are lyricists. Five hours. The itors of the King’s Song ne five hours to create the final song from all the entries . It says something about the itors. It says nothing about the entries, because they were of the level that you could have expect. There was undoubtly all sorts of things in there, but not one soul. It was the Belgian Jens Pas who once wrote that for a successful pregnancy you still ne nine months and one woman. With nine women and one month you might get something beautiful, but not a child. We did not get a song text, but a random sequence of words. Nothing surprising. Nature does its work.
The sequel is an interesting phenomenon. The war on Twitter breaks out. And the nice thing is that exactly consequences of ignoring data quality the same thing happens there as happen earlier with the lyrics of the King’s Song. Alleman furiously complains about the fact that Alleman wrote a sad india number list song lyric. We drge up a song and then bury the drg song by tweeting cartloads of drg material over it.
The #kingsong is just like the crisis: everyone suffers from it and it’s all the fault of the (Ew)bank..