As we’ve seen before, a search This is an result can be made up of a multitude of search intents. To create effective SEO saudi arabia telegram data content, you need to understand Google’s results page.
Remember that the SERP (search engine results page) is a reflection of the intention behind the keyword.
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So, here is a representation of the SERP for the query “insurance”.
Let’s break down the SERP:
- An AdWords ad at the top of the page, like the speedcheck.org automatically detects one on Lynx.fr Insurance Comparison | Best Rates 2018. It looks like we’re on an insurance site with an online simulator, but let’s ignore the AdWords ads.
- In first position in organic results – Direct Assurance: Car and motorcycle insurance,
This is a different type of result than advertising; it’s more like “We offer to insure your vehicles,” not “We offer to compare insurance.”
- In second place, Assurland.com: Car Insurance: Free Car Quotes. Always interested in car insurance.
- In third place on Wikipedia, the main article on insurance. The intention has clearly changed. The intention is more informational.
- In 4th position , the site lesfurets.com Car Insurance: Comparison & Free Quote – we are clearly on an insurance comparison site
- And finally, the Lynx online insurance comparison tool
How to determine the correct search intent for a keyword?
At the bottom of the results page, there are associated searches.
Online car insurance / car insurance quote / cheap car insurance / car insurance / insurance comparison / home insurance
So here’s what happens.
When you see search results like this, you need to pay close attention to the intent-to-position ratio. Let’s say:
- Intention #1: I want car insurance
- Intention #2: I am looking for information on insurance
- Intention #3: I want to compare insurance (in the broad sense: vehicle, health, home)
In the search engine results page, if you observe more intent #1 in the first positions, this indicates that more Internet users prefer or are looking for this type of intent.
You can apply this principle to any american samoa business directory research you do.
I’m not talking about advertising results, because these don’t need to respond to a particular intention to exist.
So, if you’re doing content optimization or writing content to try to target a keyword, but the content created addresses a lower intent on the results page, such as intent #2 or 3, you may end up stuck at the bottom of the first page.
Google will always highlight the search intent that meets the greatest number of Internet users for the targeted query (Note: Google can serve multiple intents per SERP).
What’s also interesting is when you see that the same intent is present in related searches. It will likely be very difficult to change the user’s intent or provide a different intent.
Second example to determine the search intent “pallet furniture”
We do the same exercise for the keyword “pallet furniture”.
To describe this SERP, there is no Google AdWords ad.
Next, Google displays an image block. If you see an image block ranking high in organic results, you absolutely need to do SEO for Google Images.
This is a clear indication that many Internet users want images.
This means that Google Images likely receives a significant portion of the search volume. When I see this, I generally assume that 20-25% of searchers will go to Google Images rather than organic search results.
Additionally, SEO in Google images is often much easier than ranking in the organic section.
In second place in the ranking, a blog (overblog): Pallet Furniture – Ideas Book (over-blog.com/les-palettes-en-meuble.html). In third place is the homelisty website, Pallet Furniture: Ultimate Ideas (updated 2018).
A clear trend is emerging, intention number 1: I am looking for inspiration ideas for pallet furniture.
Next, we have a YouTube block with three videos: one on the #1 intention, namely the 23 best pallet furniture ideas, and two other videos on making pallet furniture. This is a second search intention: furniture making.
Then, intent #2 is confirmed in the rest of the SERP:
18h39.fr Tutorials for making outdoor furniture from pallets and designmag.fr Making furniture with pallets by
My opinion on the keyword “pallet furniture”: prioritize images and videos. The #1 intention: “I’m looking for pallet ideas” seems to be underexploited on YouTube. This represents a significant content opportunity for SEO.