Everyone has been in the What are keywords position where there are a million things to do to start an SEO project , but the client (or yourself) always needs keyword research first and foremost. Keyword research is one of the most iraq telegram data important topics in SEO . It has such a significant impact that it is inconceivable to start an SEO campaign without it! What makes it so important is the fact that users and search engines depend on keywords to find information, a site…
This article doesn’t cover the tedious What are keywords process of sorting keywords (which I’ll describe later), but rather how to get started by building a list of keywords for your audience.
Today, keyword research is still important, but in a different way than what was done in the past before the arrival of Google Rankbrain . The purpose of this post is to show how keyword research continues to be useful, to highlight the many keyword research tools , but also the typologies of keywords . Keywords are the keystone of a successful project, choosing them well will save you time and money .
In SEO, keywords are the ideas What are keywords and topics that define the content of your website page . In SEO, they are the words and phrases that people use in search engines , also known as “search queries,” “key queries,” or “search phrases.”
As a website master and content creator, you want your page’sto be relevant to what people are searching for . This way, they have a better chance of finding your content among the many results on the web.
Why are keywords important?
Keywords are important because they are the link between what people are searching for and the content you provide to meet that need. In search engine rankings, your goal is to drive organic traffic to your site from search engine results pages (SERPs). The you choose to target (the ones you include in your content) determine what type of traffic you will get.
Using various tools, you can determine traffic volume, particularly based on the estimated number of clicks. It may then be worth launching paid campaigns (SEA) based on your results and needs. You may then be led to use Keyword Planner, an essential keyword suggestion and planning tool. It allows you to find the best to launch your Adword campaign. Make sure to choose yourbased on your audience .
Keyword research: is it necessary?
First of all, what is the departed and are intended keyword research?
Keyword research is the process of finding and choosing words and phrases that users will search for , that directly relate to your business, product or service.
Keyword research may seem like a basic and mundane task. Perhaps, but it’s still necessary to do it from time to time.
Let’s face it. If you target the wrong , you’ll completely miss your What are target market. If you target competitive keywords, you’ll never rank, and therefore never be read. Remember that user intent evolves over time.
If you use the wrong for your client (or yourself), you’ll attract the wrong website visitors, and no one will buy.
Where to start? Keyword research should answer the question, “What exactly does my target audience want to know about my product/service?” The key to success is knowing your target audience and their way of thinking .
I usually answer these questions before starting keyword research:
- What is the solution (product or service) :
- How will you solve the target audience problem?
- What mechanism allows this solution to work?
- How is it superior to competitors?
- Preliminary research (to use the same vocabulary as the audience) :
- What articles are the most popular on this topic?
- Which YouTube videos are popular (views, comments) on this topic?
- What questions are asked in forums? Facebook groups?
Choosing the right keywords: the 3 main types
It’s important to understand that cn leads there are three main types of keywords that fall into different stages of the conversion funnel . The question or keyword shows which stage your prospect should land at.
Here are the 3 main types of keywords:
- Top of funnel keywords are informational (definition of…, best way to do it for…, step by step for…, how to…)
- The keywords in the middle of the funnel are commercial : the search for solutions and comparison (the means to…, opinions for…, choosing…)
- Bottom of the funnel keywords are transactional , they focus on high purchase intent (price for…, best…, order…, where can I buy…)
Top-of-funnel keywords are informational in nature, while bottom-of-funnel keywords are transactional in nature. This is the biggest separation between your keyword list. I talk about this in more detail in the article: Conversion in the Service of Semantics .