Decide on the strategy to adopt
In your content marketing What type of strategy , each SEO campaign and keyword research should be done according to the objectives.
Should you focus on building a long-term lebanon telegram data relationship with your audience? Or should you focus on an audience looking to compare products? Or an audience ready to buy?
If you’re planning a large-scale, long-term campaign for your audience, it might be best to target upper-funnel or even middle-of-the-funnel keywords. But if you’re building an SEO campaign for an e-commerce site, it might be best to prioritize lower-funnel keywords.
That’s why there are many ways to conduct SEO keyword research. Each project depends on the company’s goals, target audience, and needs .
Create a mindmap for your What type of keywords , no matter what type of keyword you decide to focus on. This will allow you to track your prospects’ journey through your site.
It’s best if top-of-funnel keywords and pages lead prospects to the next stage of the funnel. And so on, all the way to the purchasing stage: the bottom of the funnel.
The number of keywords you will target depends on the size of the site and the SEO budget.
My tip : From your mindmap, map the keywords and compare the content you already have and the missing content to establish a priority list.
Keyword research: brainstorming
To begin, brainstorm keyword the wake may slightly differ ideas. Try to guess what phrases people use when searching for your products and services. Get creative, create a text file or spreadsheet, and start writing.
Think in terms of questions and needs
People use search engines to What type of find the answer to a question . They use keywords to formulate that question. Instead of thinking directly about keywords, think about the questions people have who need or want your product/service.
To help you with this keyword research, you can draw inspiration from the most frequently asked questions your customers ask you. Also, don’t hesitate to consider the suggestions offered by Google when you type a keyword into the search bar.
Your website, products, or services are answers . So try to come up with the questions (like in the game Jeopardy). Once you’ve found those questions, think of all the different keywords that can express them.
Think of the perfect visitor
Your goal is to attract qualified traffic. By ensuring you attract the right visitors, you’ll have the best chance of improving your conversion rate.
So , at the beginning of your SEO strategy , try to describe your perfect visitor . Here are some questions to help you define it as best as possible:
- What is this knowledge?
- What is he looking for?
- What language does he use?
- What questions does he ask himself?
To go further, I invite you to read the article on creating cn leads personas in SEO .
Think laterally
Lateral thinking allows you to look at things from a new perspective. Knowledge is sometimes a disadvantage because you know your product/service/industry too well and can’t understand someone who doesn’t know your industry .
For example, if you’re a plumber, you probably use very different terms than your customers. Avoid using specialized vocabulary to describe your services and instead use general concepts. How would you describe products offered by other industries in which you have little knowledge? Don’t hesitate to ask your customers how they found you!
My TOP tools for keyword research
There are a plethora of tools and techniques available for creating a keyword list from a single idea. However, not all tools are created equal. Some offer additional data, such as search volume. To successfully complete this quest, access to a tool with keyword ideas and relative metrics for one keyword versus another is an absolute must.
For your information, Google has recently blocked access to search volume data in its planning tool to anyone without an active account.
But how do you determine and find the most searched keywords? Here’s a list of tools to help you conduct your keyword research (in order of preference).
- SEMRush : SEMRush is a keyword tool that is known for its huge database of keywords in 26 different countries . SEMRush results return keyword ideas, estimated search volume, estimated CPC, keyword difficulty score, and domains currently ranking for a keyword. One of the most comprehensive databases after Google.
- Keywordtool.io : This tool pulls keyword ideas from Google, YouTube, Bing, and even Amazon. You can choose suggested keywords in every country, language, and Google location . The free version gives you hundreds of suggested keywords, but you’ll need a paid subscription to access search volume estimates.
- Ubersuggest (by Neil Patel) : Neil Patel (famous marketer) offers his own dedicated keyword explorer by purchasing the Ubersuggest tool. You can use the tool from anywhere in the world to conduct your search . Filtering options allow you to exclude your specific query term to get more ideas, or even choose only question phrases that contain your keyword. Keyword results include query ideas associated with estimated search volume.
- Bing : While not the obvious choice, Bing’s keyword tool can still provide useful insights into related keywords . You must have a verified website in Bing’s Webmaster Tools to use the tool, but it’s otherwise free to use. The keyword ideas aren’t as broad as you might get from other free keyword tools. However, one advantage in Bing’s favor is that they display exact search volume for free.
- Wordstream : Primarily a paid tool to help marketers manage their PPC campaigns, Wordstream has a freemium keyword tool that allows for a limited number of searches . Wordstream’s free results display search volume by keyword. At the time of updating this article in July 2021, the results page for this tool was not working. However, I decided to leave it up for a while and will check its availability in the coming weeks.