By definition, an SEO copywriter Who are the is a writer/journalist/editorialist who differentiates himself from a standard web writer by optimizing his content according to the singapore telegram data rules of natural referencing. He thus seeks to maximize a web page’s chances of appearing in the first results of search engines like Google.
Web editor, a changing profession
At a time when Google is gradually shedding its search engine hat for that of an answer engine, knowing how to write for the web has never been so complex.
Voice search , position zero, and smartphone usage have reshuffled the deck, meaning web writers now have to juggle a host of constraints. Here are some tips to help SEO writers publish high-performing content.
For your web content: think SEO, think UX!
Now that your editorial strategy is in place , are you about to write your first content as an SEO copywriter, on your website or blog? Be careful, don’t rush!
Studies like the Nielsen Norman Group highlight the importance of a good Content/UX (User Experience) strategy . Indeed, the top of the page plays a fundamental role in how we want to deliver a message to the Internet user.
The hot spots below (in red) confirm the importance of carefully planning your template. The first 100 words are considered essential for an SEO copywriter to inspire users to read the rest of the page. Google also gives more weight to the top of the content than to the rest of the page.
The visual illustration of the page, if it takes up too much space or is not evocative enough, can discourage the Internet user from reading the content.
The 3 levels of reading web content
Reading spotting
- Hover over the screen to federation is responsible for monitoring navigate the page.
- Headlines are read 5 times more than the text.
- Section headings, titles, subheadings, and hooks are the only elements read by the Internet user. SEO copywriters must therefore pay particular attention to these points.
Scanning reading
- Only the first words of a content and the highlighted elements are read.
- Titles, subtitles, hooks, bold words, links, bulleted lists, illustrations and their captions: these are the elements favored by Internet users.
- It is estimated that on average, around 5 pieces of information will be analyzed by the Internet user.
Deep reading
- More rarely, it is similar to reading a printed document.
- Reserved for very specific and in-depth content.
- Impeccable content prioritization, clear and popularized production by the SEO editor, as well as easy navigation (especially through anchors at the top of the page) can lead the Internet user to this type of reading.
Before writing, ask yourself the right questions
Are you an SEO writer about to start writing an article? Whether it’s for your own blog/site or a client’s, never rush into it. Your goal is to offer a product or service, and ultimately generate conversions (direct sales, initial contact, etc.).
Whether your client’s brief is light or you’re new to creating SEO-optimized web content, here are the essential questions to ask before starting any web writing :
- Who is this web content aimed at? Who is your ideal customer?
- What are the needs/expectations of the identified persona?
- What kind of message do we want to convey to them?
- What are the objectives of this content: to communicate or to convert?
- What is its role within the overall strategy of the institution concerned?
- How did the first results on Google structure and orient their content?
There obviously remains an essential prerequisite for an SEO editor to orient their content in an ROI-driven manner:
- Which keyword are searched for by Internet american samoa business directory users will allow you to be visible on Google and thus generate traffic and conversions? Putting semantics at the service of conversion means ensuring that you optimize your time spent and give real meaning to your SEO writing.