To be successful in SEO, you need to add Direct their readers links (internal and external) and in your content. This not only improves iran telegram data the user experience . But also sends a message to Google . However, to ensure that the information transmitted to search engines is positive for your SEO , you need to pay attention to the HTML link anchors you use! Find out everything you need to know about this essential element in natural SEO without further delay .
8 HTML anchors and 5 SEO mistakes to avoid
In HTML, there are 8 different types of links that you will find on the web. Not all of them have the same SEO power and some should be used sparingly. As they may generate penalties from search engines [1] .
8 Types of Link Anchors
- Exact match : You use the targeted technology and innovation in brazil: what is needed to move forward? keyword directly.
- Partial match : You match other terms to the targeted query.
- The brand : the anchor contains the company name.
- Generic words : learn more, click here, this link, etc. are considered generic words.
- Semantic words : the anchor corresponds to a determination taken from the semantic field corresponding to the key query.
- Title : you directly take the H1 of the targeted page.
- URL : The target address is directly used as the HTML link anchor.
- Image : The anchor contains no text. To access the landing page, you must click on an image.
5 Anchor Text Optimization Mistakes
- Using only one type of link .
- Keyword stuffing in HTML anchors.
- Redirection to poor quality sites .
- Lack of relevance between the content and the link target.
- Repeating the same anchor link too often .
Want to learn more about using these different types of HTML anchors and how to avoid a Google penalty? Just read on .
What is a link anchor in HTML?
This is a link anchor!
When you click on it, you are directed to cn leads another web page . This is the visible and clickable part of a hyperlink (below the text). The link anchor is usually characterized by the following HTML code :
Ceci est une ancre de lien !
In SEO, there are 8 different categories of link anchors that you can use in your internal linking or to implement your netlinking strategy . Let’s discover them together…
The anchor with exact match
Let’s say someone decides to and uses the phrase “anchor link” to do so.
“ In SEO, link anchors are really important in the positioning of your website: learn how to optimize them!”
In this case, we’re talking about an exact match . This person is using the keyword I chose as the main topic of my post.
The advantage of this type of link is its clarity. This means that both Internet users and search engines will have no trouble understanding the topic of the post . Google considers anchor texts to be a description of a link. This makes my article more relevant to the keyword “anchor link.”
- SEO Effectiveness : Important
- Penalty risk : Significant