Creating a content strategy is one of the most fun, useful and even essential tasks you can do as a content professional. It proves your added value, it involves your manager in what you are doing and it makes collaboration with your colleagues easier. Read how to create a complete content strategy in 12 steps.
What is a content strategy?
There has been a lot of writing about content strategy lately . There are different views on content strategy, but if you look at the original meaning of ‘strategy’ – list to data and for that we have to go back in time to the Ancient Greeks – you come to the following definition, I think:
A content strategy is a predetermined plan that determines how information of value to an audience can help achieve an organizational goal.
The Greeks knew better than anyone that the available resources are never sufficient and the circumstances are never ideal. A strategy helps to gain an advantage over the competition or to make the best possible use of the circumstances. In a strategy there is always an element of uncertainty about what the future will bring.
Never assume the means
>A speak of a social media strategy or an intranet strategy, because then the means are already taken into account in advance. While the question still has to . A be which means should be used to achieve your goal.
You leave too much to chance if you renew a website, launch an online campaign . A select a CMS or use social media and any other marketing list means without a content strategy. Wondering why the new intranet is not catching on in the organization? Or why social media has not been as successful for your organization as promised? at the very least read along. and join in if you feel like it Perhaps social media is not the best means for your goal and target group, or just one of the many means you can use.