With the advent of mobile and video as the Why is YouTube most consumed content on this device. The SEO of videos on YouTube is more switzerland telegram data than ever a topic of the times . We are obviously talking here about natural SEO of these videos, via a set of techniques allowing a better positioning in the search results of YouTube, as well as Google. Want to improve and increase the visibility of your videos via SEO? Discover the keys to good SEO on YouTube.
Far ahead of Yahoo, Bing, and Qwant Why is combined, is technically the second most used search engine in the world. With 4 billion searches per day, and usage by 96% of 15- to 24-year-olds and even 78% of 50- to 64-year-olds, is a social tool that matters in the search landscape:
- first as a standalone search engine;
- as a content provider within Google Video;
- but also obviously as an aggregator of content and responses on Google.
Here are some examples of queries a side-by-side comparison where good SEO on YouTube has helped organizations improve their presence on Google : “How to tie a tie,” “raspberry sorbet recipe.”
How does SEO work on YouTube?
Unique in its power, size, and hybrid nature (a cross between a social network, search engine, media outlet, and content producer), YouTube is a true asset for a brand. This is why video SEO relies on the same prerogatives as traditional SEO:
- SEO Metadata Optimization : Things have changed a lot when it comes to metadata. Until recently, video tags—necessary for categorization—went straight into the keywords tag, which Google has long since set aside. The only meta tag that can still be optimized today remains the first element crawled by Google, namely the title tag .
- SEO Content Optimization : Beyond the Title
(the title of your video, identical on YouTube to your tag
- YouTube video/channel popularity : This is determined by the number of views, likes, comments, shares, playlist additions, subscriptions, as well as external signals (inbound links from outside YouTube, social media activity). As you can see, audience, interactions, your posts, and community engagement are all critical.
How to get good SEO on YouTube using keywords?
Identifying your YouTube keywords is a side-by-side comparison essential for properly referencing your videos and, moreover, optimizing your SEO. But before embarking on SEO optimization of metadata, you must base your search on user queries related to the subject of the video. Such research will obviously help you optimize SEO for YouTube , but also give you ideas for new topics to produce. This keyword research can be done in several ways:
- On-the-fly keyword suggestions : YouTube itself helps you with your SEO through suggestions in its search bar. A simple and effective way to find long-tail queries searched by Internet users… unfortunately without weighting or opportunity diagnosis.
- Via keyword suggestion tools : a tool like SEOQuantum has artificial intelligence that takes into account numerous criteria (search volume, relevance, difficulty compared to the competition). Using such a tool for keyword research means relying on finely analyzed data, preventing you from optimizing the SEO of your YouTube video on expressions that are too competitive or too little requested.
How to optimize the visibility of your videos on YouTube?
As with web content, SEO on YouTube is essential if you text services want to rank well and increase your audience.
The title and description of a video optimized on YouTube are essential and have the following functions:
- to inform the user of the content of the video, or even summarize it, and possibly offer links to related content;
- to semantically qualify it with search engines , which use these elements to associate a video with a query.
The title and description appear in and Google Video search results, where they act as click-through points. As with standard web content, your ability to blend SEO with a marketing hook can make all the difference .
Good YouTube SEO thanks to a good
SEO in 2018 has never been so apt. So, here’s how to optimize your video title, which, we remind you, will serve both as a